Interview with Al Atha III 

Al Atha has been a licensed insurance professional for almost 30 years and is the former Executive Vice President and Chief Marketing Officer of the AmerUs Annuity Group. He met with Senior Market Advisor's editor, Daniel D. Williams, to discuss compliance navigation and give his thoughts on the 2008 Senior Market Advisor Expo.

• The 12 most influential words advisors can use
• Are you for real? Seven characteristics of a real salesperson
• Six tips to connect to close
• Five steps to getting that referral
• How to train cats and salespeople
• SMAX showgoers warned of the impending Medicaid tsunami
• The 100 best marketing ideas
• Seven tips to harnessing the power of your customers' testimonials
• How to illustrate the gravity of caregiving needs
• Four more benefits of cash-value life insurance