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December 2009

Cover Story
Advisors who give back to their community often find that not thinking about business is the best way to attract it....


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Featured Articles


(Do you?) know your prospect
Do you have a plan in place that navigates the back story on your potential clients? Learn top techniques on how to get that information efficiently and effectively....

SEC 151A: The final countdown?
With just over a year until the SEC’s controversial 151A ruling is set to go into law, legislators and activists have moved their anti-151A lobbying efforts into high gear....

Master the local media
You don’t need a ton of money, and you don’t have to start with CNN. Think local and grab the media spotlight....

The VA Value Proposition
Charging consumers more for less is hardly a conventional way to create a buyer’s market for a product—unless the product happens to be a variable annuity. ...

Columns


Up Front
Researchers at Harvard Medical School have uncovered evidence that expanding Medicare may not be as costly as some policymakers contend....

That's Life
As the healthcare debate drags on, and the uncertainty of the government’s ability to provide healthcare for everyone at a reasonable price...

Coach's Corner
In October’s column I discussed “signature strengths."...

LTCI Insider
I’m considering marketing to veterans. Is that a viable market and, if yes, how do I reach them? ...

Annuity Advisor
I was asked to speak at the NAIC fall conference in Washington on the topic of senior decision making....

Marketing Playbook
Many producers promote senior dinner seminars to gain leads. ...

Ethics in Action
Booby traps have been a part of war for centuries....

The Motivated Seller
Why are some sales managers able to consistently recruit and retain quality salespeople, while other managers have a revolving door?...

The Close
Recent Medicare cuts indicate a pressing need for LTCI, and a great opportunity to inform your clients....

Departments


Contributors
Losing a sale typically has far more to do with a failure to build trust and rapport than it does with issues of products or price....

Seniors concerned about HEALTH CARE...

Seniors Speak Out
I talk with my advisor. When my husband was alive he kept up with the finances and the news, but since he passed, I get most of the news I trust from my advisor....

I would say his honesty....

Vitals
This article is loaded with the absolute truth!...

Red Flag Reminder
It’s a lucrative, but dangerous, time to be a registered representative....

Prospecting
The rise of social media sites such as Facebook, Twitter, MySpace, YouTube and LinkedIn...

Lead Generation
Magazine publisher’s subscriber list...

Source List
2009 Single Premium Life Source List...

eNewsletter
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