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Topic » Market Conduct 


 Case Study
Marketing Case Study October 2009

Mark Snyder, ChFC, has a one-word answer for the advisor seeking marketing’s Holy Grail. “Listen,” says the perennial top producer, with 30-plus years of experience. “After meeting with a steady stream of similar clients, say recently retired seniors, themes or trends will emerge from the conversations.

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 5 Market Conduct Fast Facts
  • Adopting formal codes as a tactic rather than as a strategy, assuming rules will catch mistakes rather than addressing the underlying beliefs, motivations and culture.
  • Managing ethics as a legal or PR variable rather than creating an operational culture that invites the hard questions and uncertainties of moral dialogue.
  • Instituting systems of accountability to more clearly assign blame rather than to give more depth to the fiduciary duties for care, answerability and due-diligence.
  • Defining ethics principles as a top-down or internal exercise rather than by means of a dialogue with stakeholders, critics and those impacted by corporate activities.
  • Assuming that generic terms are enough to inspire employee adherence rather than interacting with them to discover the precise implications for values, attitudes and behaviors.

    • Source – Center for Ethical Orientation

 Market Conduct Blog with Steven McCarty

Steven McCarty

Five commandments of social networking
Don’t let social networking “gurus” persuade you to jump in before you’re ready.

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eNewsletter
Get the insurance and financial industry's top news as it relates to protecting and building your practice. Includes suitability, compliance, ethics and more.



 A season of change awaits
In this special section, we’ll examine the development and the repercussions of the SEC’s divisive proposal, Rule 151A, and speak with those on both sides of the issue.
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 Keeping promises keeps clients
Although as a whole, our industry is good at keeping its promises, individual advisors sometimes impersonate politicians and make promises they have no business making, such as unrealistic performance results. Recently, Business Week shined a spotlight on these “401(k) predators.”
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 Advisor alert: You win with trust
We wanted to hear what you think about this finding and surveyed many of our readers on the subject of trust, how you perceive it and what you do to gain trust. More than 100 responses came in and we plan to release them soon, but here’s a little sneak peek to tide you over until then.
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