By creating compelling, fully customized, powerful presentations, you'll capitalize on your opportunity to impress clients, as well as teach them about your product knowledge.

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Thanks to the benefits of better nutrition, education and new technologies, today's seniors are living longer and are more knowledgeable than any generation in history. A hardworking, dedicated and experienced pool of workers is an important key to national prosperity. Yet as a nation, we in the United States choose to squander this precious economic resource.

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Braving the worst of Tropical Storm Fay, the eighth Senior Market Advisor Expo emerged as an energized, focused and entirely successful event. If you weren't able to attend, we've captured some of the highlights.

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87%: Percentage of Americans 60 and older who said they are curtailing their spending as a result of the economy; 70 percent are cutting back on essentials like food and transportation; 82 percent are spending less on non-essentials like dining out and vacation.

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Rosemary Caligiuri has a unique approach as an advisor. The $15-million-plus annual producer diagnoses her clients' bottom lines and develops a plan to provide them with a healthy portfolio and a prosperous life on a myriad of levels. In her role as a "life coach," Caligiuri sees the potential for continual growth and mentoring as she and her clients carve out their remaining years.

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Senior Market Advisor polled more than 400 people age 50 and older on a variety of financial, retirement and lifestyle issues. Despite concerns about current economic uncertainty, these older Americans remain optimistic - and advisors have plenty of opportunities to help them achieve their goals.

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Whenever I send out invitations to one of my seminars, I always market it as an educational workshop.

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1. Natchitoches, La.

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No. That was the overwhelming answer given by financial advisors when asked if the concept of a "typical" retirement age is still relevant in the United States.

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This is the last of a four-part series highlighting some special "players" in our industry.

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You are so right about disclosure checklists and communication ("10 steps to prepare prospects to say ‘yes,'" May 2008)

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$43 million: Net inflow of long-term funds like stocks, bonds and hybrids for March 2008.

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On the Democrat side of the political ledger, it appears the voter base is divided by age as much as anything else.

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The reasons people buy life insurance policies are numerous and varied.

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When it comes to looking out for the good of the planet, it may not be the young idealists who are doing the most, at least on one measure.

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A Pew Research Center survey found proof of the generation gap so many people usually only talk about, sort of.

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Bank holding companies saw their income earned from the sale and servicing of mutual funds and annuities rise in the first quarter of 2007.

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In a joint effort to update 12-year-old activity recommendations for older adults, the American Heart Association and the American College of Sports Medicine issued revised guidelines.

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Highly satisfied clients use more services and give more of their money to their investment firm, according to the latest "Full Service Investor Satisfaction Study" from J.D. Power and Associates.

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While some companies are finding it difficult to stay in the long term care insurance market

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The Association of Health Insurance Advisors (AHIA), the health and employee benefits advocate for the National Association of Insurance and Financial Advisors (NAIFA)

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"I haven't put much thought into that, but I suppose I should."

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The last taboo isn't sex - it's money.

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61%: Percentage of financial professionals who are willing to submit their designations to regulation by an "outside body" in order to preserve their value.

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$979 billion: Amount the U.S. and state government spent on senior benefits in 2007.

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