1.1%: Percent increase from 2007 to 2008 in rates for semi-private rooms in a nursing home.

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For our second-annual LTCI Power List, we sought out industry insiders, including members of last year's list, to determine the eventual honorees.

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I need to increase my leads and create better quality leads to improve my closing ratio and productivity.

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Tax-deductible limits for long-term care premiums

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With the graying of America, there is little doubt that long term care insurance--or something like it--is necessary.

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It's not just boomers and the retired who will have a need for long term care. Attracting a not-yet-gray client base can be tricky, but by helping them prepare for their future needs, you can establish some long-lasting relationships

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Qualifying policyholders in South Dakota can take advantage of new, no-cost partnership benefits to their Simplicityii long term care insurance policy.

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Talking about the product before setting up the emotional need for LTCI is sure to leave advisors wondering why they can't move any policies.

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I sell LTC insurance in an area with a lot of veterans. I know the Veterans' Administration will pay for LTC coverage in certain situations, which certainly affects my sales. What kind of coverage does the VA provide?

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40 million: Estimated number of people 65 or older by 2010.

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Of all the obstacles long-term care insurance faces to become a viable product for the financial services industry, none is harder to overcome than the belief that is it inappropriate for high-net-worth individuals.

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43%: Percentage of long-term care claims paid in 2007 that were attributed to home care.

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Conventional wisdom says human beings gain in knowledge and experience as they grow older, and that holds true for many of life's challenges.

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Q. I want to pursue financial planners as referral sources. What key words should I be using when I talk to them, and what information would it be helpful for me to provide to show them that I am a credible resource for their referrals?

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In states with Long Term Care Partnership Programs, LTCI policyholders are able to protect more of their assets under states' Medicaid spend-down requirement.

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A long term care insurance policy that provides benefits for three years or longer, offering approximately $115,000 in current benefits and a compound inflation option that increases benefits by 5 percent each year.

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To get the word out on long term care insurance, you've got to assertively approach the senior mindset.

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50 million: Approximate number of Americans who will be over 65 in ten years.

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$3,008: National average monthly rate for a private room in an assisted living facility.

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Q. I am looking for a solid approach for face-to-face presentations to prospects.

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If your long term care insurance seminars and other marketing techniques aren't generating as much business as you'd like, it may be time to focus more on getting referrals from accountants, financial planners and other insurance producers.

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Planning for longevity and the costs associated with extended lives is of primary concern to financial advisors and their clients.

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In the race to provide Americans with coverage for their long term care situations, John Hancock appears to have the upper hand, at least for 2007.

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Finding high-quality care - 39 percent

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20%: Percentage of people over age 55 who suffer some sort of mental disorder outside of "normal aging."

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